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The importance of Korean cosmetics has surged in recent times due to the growing popularity of K-culture, particularly K-pop, which has made a global impact over the past few decades, influencing not only music but also fashion, beauty standards, and culture at large. The popularity of Korean cosmetics has witnessed a steady increase around the world, including in Canada, where consumers have developed an interest in skincare and beauty products that align with the latest trends and innovations originating from Korea.

Our company aspires to bring all the great Korean brands to the Western market to cater to this growing demand. Being a culturally diverse country with a significant population of Asian descent, Canada has many individuals with cultural ties to Korea who are well-versed with Korean beauty traditions and products. This cultural connection can help create a strong market base for Korean cosmetics in Canada.