Here’s what to shop from this fresh K-beauty drop
K-Beauty introduced us to the glorious world of multi-step skincare routines, essences and sheet masks, but up until recently, the easiest way to score our cult faves was through specialty online retailers. But now it’s more accessible than ever to get our Korean skincare fix (no 5-7 day shipping required). Starting September 6, beloved skincare brand belif is officially launching in Sephora stores across the country, so you can shop straight from the shelf. Beauty lovers, rejoice!
Best known for their game-changing hero products The True Cream Aqua Bomb and The True Cream Moisturizing Bomb, belif’s hydration-first approach to skincare is known to help create the “chok chok” glass skin look, a famous Korean term that translates to moist. Belif products are renowned for creating the chok chok look—think: the luminous, dewy, glowing skin of your favourite K-Drama stars. Keep an eye out for chok chok-related events in-store throughout the fall.
Among the selection of belif’s best-selling products coming to Sephora shelves is The True Cream Aqua Bomb ($50, sephora.com), which is designed to create the sensation of a burst of hydration on your skin. It’s a featherweight, pore-minimizing, oil-free moisturizing gel that also works as a killer primer for foundation. You can also let it chill in the fridge and then use it as a refreshing overnight sleeping mask: apply an extra thick layer once a week or to help your skin bounce back after a late night. Also hitting shelves is The True Cream Moisturizing Bomb ($50, sephora.com), a rich cream that’s ideal for those with dry to very dry skin. It delivers 26 hours of clinically tested hydration with a delightful cushiony, whipped texture, and no sticky residue. Travelling soon? You can also pick up the True Cream Aqua Bomb and True Cream Moisturizing Bomb in mini 25ml sizes for $25 each at Sephora stores – perfect for your on-the-go makeup case.
You should also look out for three more products from belif’s best-selling bomb collection, which are sure to become your new go-tos. Start your nightly routine with the Aqua Bomb Jelly Cleanser ($34, sephora.com) a gel-to-foam cleanser that removes makeup and impurities using amino acids and glycerin-based agents, so you’ll feel clean yet hydrated, without that tight-after-washing feeling. Follow it up with the Aqua Bomb Sleeping Mask ($45, sephora.com), which has an innovative and addictive jelly-pudding texture and replenishes dull and dry skin while you sleep (efficiency, baby!), featuring hydrating herbs like Scottish heather and Lady’s Mantle. Also joining the Sephora roster is the Moisturizing Eye Bomb ($60, sephora.com), which delivers major moisture to the delicate eye area and is ideal if you find your under-eye concealer creases throughout the day, because it’s clinically tested to retain moisture for 26 hours and sit seamlessly under makeup. Plus, belif’s products are all free from mineral oil, synthetic preservatives, animal origin ingredients, dyes and fragrances—ideal for those with sensitive skin.
Catch you in the Sephora checkout line, skincare lovers!